SafeDrivePod is a tech company with a social mission

Preventive solutions such as campaigns with an imperative tone and a pointing finger, or repressive solutions such as sky-high fines and stricter controls, simply do not accomplish enough. It's been that way for years, and it doesn't seem to be changing, despite the severity of the problem. A solution must be found in which technology no longer facilitates undesirable behavior, but rather facilitates desirable behaviour. The challenge is clear: How can we allow the smartphone to play only a desirable role in traffic? The solution soon presents itself: technology that automatically limits the driver's smartphone use while driving the vehicle to the navigation options, and the hands-free controls that fall within the framework of the law.

A technology chain is needed, a solution with the lowest possible acceptance threshold for end users. No hard-to-install hardware and software with difficult operation, but a simple, effective and above all unobtrusive total solution. In order to be able to switch quickly and to operate as independently as possible, a combination of knowledge and skills must be acquired to make hardware, embedded software and an app yourself. That soon works, and in the same year that Paul and Erik meet, SafeDrivePod is a fact. With a small core team, SafeDrivePod will already release a functional, ready-to-market version in November 2016.